MAKE YOUR FIRST MOVE EVEN BETTER
DISPENSARY MARKETING BEST PRACTICES
Regularly updated and carefully monitored, our best practices evolve to keep you ahead in the industry.
DISPENSARY LOYALTY PROGRAMS
BEST PRACTICES FOR BUILDING CUSTOMER LOYALTY
REFERRAL PROGRAMS
Transform your customers into powerful marketing advocates by rewarding them for referring friends to join your loyalty program. Word-of-mouth marketing is a highly effective way to drive growth. Springbig makes it easy for existing members to share their referral links across multiple channels—whether via text, social media, email, or any platform they prefer—helping you attract more customers to your store!
POINTS-PER-SPEND
With Springbig, retailers can reward customers with points based on every dollar they spend, creating a balanced and rewarding loyalty program. This method ensures that VIPs earn proportionally more for their purchases. Unlike visit-based rewards, a dollar-based system allows for more accurate ROI tracking by assigning a clear value to each point.
MULTIPLE TIERS
Encourage higher spending and engagement by setting up multiple membership tiers with Springbig. This flexible structure ensures that your highest spenders and frequent visitors receive exclusive rewards while still offering tailored benefits to customers with varying shopping habits. By incentivizing every level of customer, you can maximize loyalty and drive more consistent sales.
MILESTONE REWARDS
Reward your customers for their ongoing loyalty with automated milestone rewards through Springbig. Set up custom rewards triggered by important milestones, such as visit counts, enrollment anniversaries, or spending achievements. Springbig's platform makes it easy to incentivize repeat visits and foster stronger customer relationships, keeping customers engaged and driving more frequent returns.
DISPENSARY TEXT MARKETING
ESSENTIALS FOR CREATING AN EFFECTIVE MARKETING STRATEGY
COMPLIANCE
Ensure full compliance with FCC regulations using Springbig’s messaging platform. Customers are required to opt in twice, confirming their consent to receive promotional materials. Springbig also includes the mandatory 'reply-stop' feature in every message, making it easy for customers to manage their communication preferences while keeping your campaigns compliant.
TARGETING
Prevent your business from being marked as spam by targeting your customers effectively. Sending irrelevant promotions can lead to disengagement and leave your messages unread. With Springbig, you can create campaigns and Autoconnects that utilize various filters, ensuring your customers receive only the most relevant promotions tailored to their preferences.
TIMING
Timing is crucial for converting your campaigns, and with Springbig, you can ensure your messages hit at just the right moment. Our Autoconnect features allow you to automate communications, sending win-back messages, after-visit surveys, birthday congratulations, and even predicting when a customer is likely to return. By leveraging timely outreach, you can enhance customer engagement and drive sales effectively.
AUTOMATION
Enhance your marketing strategy with Springbig’s powerful automation features. Our AI-driven platform predicts when customers are likely to visit next, allowing you to send timely messages that boost engagement. Choose from various behavioral triggers to deliver promotional messages based on timing, preferences, spending habits, and visit frequency. Automating your outreach ensures that your customers receive relevant communications exactly when they need them.
DISPENSARY REWARDS & OFFERS
TIPS & TRICKS FOR BUILDING BETTER CONNECTIONS WITH CUSTOMERS
BIRTHDAYS & MILESTONES
Show your members you appreciate their loyalty by rewarding them when they reach spending or visit milestones, such as spending $1,000 in a month. Don’t forget to celebrate their special day with a birthday reward as well. With Springbig’s automation features, you can set these rewards to trigger automatically, ensuring you never miss an opportunity to recognize your valued customers.
BRANDED COUPONS
Is there a specific brand you want to promote or one that your customers can’t resist? With Springbig, you can send targeted coupons that are redeemable exclusively for those products. This strategic approach not only helps drive sales but also enhances customer engagement by showcasing the brands they love. By highlighting special promotions, you can create excitement and encourage your customers to explore new offerings while reinforcing their loyalty to your store.
REWARDS FOR ACTIONS
Understanding your customers' preferences is invaluable for your dispensary marketing team, but customers often hesitate to share that information without incentive. With Springbig, you can gather marketable insights by offering rewards for profile information. Encourage customers to complete their profiles in exchange for loyalty points or products from their favorite cannabis brands. This approach builds your customer database while strengthening loyalty and making customers feel valued.
POINTS FOR FREE
Yes, you read that right—sometimes giving away points for free can be more effective than rewarding points for a purchase. Customers with points in their profiles are ten times more likely to visit your store. Once they’re in, they’re likely to spend more than just the small number of points you’ve given them, perhaps opting for a free pre-roll while also purchasing additional products. This strategy boosts foot traffic and increases overall sales.
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