Gamestory Case Study
Key Result
Cost per re-engagement decreased from over $100 to $15
Industry
Skilled Gaming
Market
United States
Product
Automations
“The cost per re-engagement decreased from over $100 to just $15 thanks to Springbig’s excellent SMS campaigns. We’ve never seen such effective results with any other provider.”
Naftali Hazony, CMO
Overview
Game Story, a leading gaming platform, needed a reliable and cost-effective way to re-engage its user base through SMS. Facing challenges with message deliverability and rising acquisition costs, they turned to Springbig to power consistent, high-performing communication.
Challenge
Game Story struggled to effectively re-engage users due to carrier message blocking and inconsistent SMS delivery.
They needed a solution that would:
- Ensure messages reliably reached their audience
- Improve engagement rates
- Reduce the high cost of re-engaging users
Solution
Game Story implemented Springbig’s SMS marketing product, designed to maximize deliverability and performance.
With Springbig, they were able to:
- Avoid carrier filtering and ensure consistent message delivery
- Seamlessly integrate SMS into their existing customer journey
- Execute high-performing campaigns that reached users at scale
This allowed them to re-engage their audience with confidence and consistency.
Results
In just the first month, Game Story saw significant improvements across performance, engagement, and cost efficiency:
- 90% deliverability (up from 45%)
- 15% CTR (up from 2.5%)
- 80% reduction in cost per click
- 250%+ ROAS
- 85% decrease in cost per acquisition
- 3,265 paying customers re-engaged via SMS
Most notably, their cost efficiency dramatically improved:
- Cost per re-engagement dropped from $100+ to just $15
Why Springbig
When deliverability improves, everything else follows. Game Story turned inconsistent messaging into scalable, cost-efficient growth with Springbig.