A Guide to Cannabis Content Marketing
Cannabis content marketing is an important avenue for any cannabis business intent on diversifying their marketing strategy. In this blog, we discuss how to develop a cannabis content marketing strategy for your cannabis brand, including how to define your target audience and choose the best avenue to fit your particular business needs. But first, a […]
Winning Back Lost Dispensary Customers
Communicating with customers is harder than ever with many choosing to place orders on eCommerce sites as opposed to in-store. That being said, finding ways to communicate is key to driving them to either channel, which is why text message marketing is so powerful in today’s increasingly digital world. This lack of communication also makes […]
The Dos and Don’ts of Cannabis Marketing
The cannabis industry and cannabis culture have been growing non-stop since it began legally in 2012. In 2020, the industry reached new heights, with sales topping out at almost $21.3 billion. That 48% increase in sales from 2019 is impressive, especially considering the restraints imposed by the pandemic. If you’re a cannabis business wanting to […]
Compliant Payment Processing For Cannabis Dispensaries
The cannabis industry has been developing at a rapid rate. Not even the COVID-19 pandemic could stop its growth. In fact, in 2020 the cannabis industry’s sales reached nearly $21.3 billion, which is an increase of 48% over 2019 sales of $14.4 billion according to BDSA. Along with its sales growth, so are calls for […]
Targeted Marketing Campaigns Using Text Messages
Dispensary Marketing Segmentation What if we told you that there’s a way to make text message marketing even more effective? That’s right. Text message marketing already boasts a whopping 98% open rate, but with targeted marketing, it can be even more effective. If you know anything about us here at springbig, you know that we […]
How to grow your dispensary’s Instagram following
We are in a truly digital age, which is why having a robust digital-marketing plan should be top priority for all marketers. Of the various digital-marketing strategies, social media marketing has proven itself to be extremely effective, especially in times like these where the world is practically living online. Even before COVID, 90% of marketers […]
