How to Use Dispensary Marketing Technology Successfully
Should Your Business Use Cannabis Software? As the cannabis industry has grown, so has a raft of software targeted towards cannabis businesses. If you operate a smaller dispensary, or if you’re new to the industry, you might be asking yourself whether you should invest some precious cash into new software. This guide will help you […]
Building Brand Equity for Your Cannabis Business
What is Brand Equity? As a business owner in the cannabis industry, you’ve probably heard these words bandied about many times before. But what exactly is brand equity? Forbes Magazine defines it as the attribute that makes customers want to pay more for a certain brand – in short: perceived value. The article goes on […]
How to Win on ‘Dab Day’: A 7/10 Gameplan
How dispensaries can prepare for national dab day on 7/10 10 Tips for Maximizing your Dispensary’s Performance on 7/10. In this blog post you’ll learn the 10 best tips on how to maximize your upcoming ‘dab day’ as well as secure an accurate product catalog of concentrates and retain more customers for your marijuana dispensary, during […]
7 Small Town Dispensary Marketing Tips | Cannabis & Tech Today
This article was originally published in Cannabis & Tech Today featuring springbig Text Blasting and Springbig Integration Text blasts are one of the most direct ways that you can update your customers about what’s happening at your dispensary daily. In a small town, text blasts can be an extremely powerful way to connect with your local […]
How to Get More Customers Into Your Cannabis Dispensary
As the legal cannabis industry grows larger and larger each year, it is important to keep up with opportunities within the industry. Now more than ever, customers are placing value on brand loyalty — there is an increasing need to make a striking first impression. Of course, no business has 100% customer retention, however, you […]
Instagram Marketing for Cannabis Dispensaries
In our modern digital age, a robust social media marketing strategy must be a top priority for all marketers. Among the many pieces, you can build into your digital dispensary marketing plan, social media marketing has proven itself to be extremely effective. With the world practically living online since the onset of the pandemic, such […]
How to Re-Engage Lost Dispensary Shoppers
How to Re-Engage Lost Dispensary Shoppers It feels like far too often, potential customers shopping at your dispensary ” whether in-person or online ” come close to making a purchase but seem to decide against it at the last moment. The customer’s reasons for not following through with the purchase are difficult to pin down. […]
How to Get More Dispensary Customers
How to get more dispensary customers The cannabis industry has experienced record growth in recent years, even as the Covid pandemic seemed to be devastating for other industries. However, even with such tremendous success and growth, competition is as stiff as ever. Dispensary owners must stay on top of their dispensary marketing strategy in order […]
The Next 4/20? Celebrating 710 at your Dispensary
4/20 is massive. And growing. According to data from Cova, the largest POS software for cannabis dispensaries in North America, 4/20/21 saw an 89% increase in sales from an ordinary Tuesday. But no one is surprised by 4/20 anymore. The next big thing may just be 710 (or 7/10), as in July 10th, also known […]
Dispensary Marketing Ideas
Crafting a Dispensary Marketing Strategy that Works Marketing in the cannabis industry is unlike any other space. Between nearly all of its development occurring in the last decade and the many layers of regulations cannabis businesses are subject to, cannabis marketing requires constant innovation and careful consideration. While only one piece of cannabis marketing, dispensary […]
