The Dos and Don’ts of Cannabis Marketing
The cannabis industry and cannabis culture have been growing non-stop since it began legally in 2012. In 2020, the industry reached new heights, with sales topping out at almost $21.3 billion. That 48% increase in sales from 2019 is impressive, especially considering the restraints imposed by the pandemic. If you’re a cannabis business wanting to […]
How to Maximize Cannabis Sales in Summer 2021
Over the years, the cannabis industry has been on a constant trajectory of growth. Even during the COVID-19 pandemic, the industry persevered and continued to grow. That being said, the cannabis industry didn’t escape the pandemic unchanged. Over the course of the pandemic (that we are arguably nearing the end of), the cannabis industry experienced […]
How to Make Your Dispensary Stand Out on Social Media
Cannabis Social Media Marketing As we get further into the 2000s, we can take a look at the world around us and compare it to the recesses of our memory. Needless to say, there are some stark differences, but if you were to ask anyone about one thing that stands out about today’s world, their […]
Cannabis Marketing Tips for 2021
It’s no secret, the world is changing. Whether that’s for better or worse remains to be seen, but what we do know is that with change comes adaptation – that is if you want to stay ahead instead of falling behind. When a rapidly changing world meets a rapidly changing industry such as the […]
Best Alternatives to Billboards for California Cannabis Brands
The cannabis industry is an industry with a slew of legal complications that can put you and your business and a bind if you’re not careful, and recent events in CA are a testament to this. According to the Los Angeles Times, on November 20th, a judge in California ruled that the California Bureau of […]
Cannabis Loyalty Programs Aren’t Just for Dispensaries. Brands Can Use Them Too
Who said that loyalty programs were only for dispensaries? Loyalty programs have been growing in popularity in the cannabis industry and have proven their ability to drive sales and increase the percentage of customers that are considered repeat customers. But how do they do this? What is it about loyalty rewards programs that makes them […]
Popular Advertising Strategies Fall Short in the Cannabis industry
The Cannabis Marketing Ecosystem is Unique As the cannabis industry has evolved with time, so have the laws and regulations that restrict it. These laws and regulations are anything but simple and easy to understand, as they differ from state to state and can even differ depending on what city you are in. This makes […]
5 dispensary marketing ideas for Labor Day 2020
Labor Day weekend is here and while time and time again it has proved to be one of the most profitable days of the year for the cannabis industry, many cannabis dispensaries still fail to prepare and advertise for the festivities. In fact, the profits are so high during labor day that the three day […]
How to Create a Dispensary Customer Referral Program
Turning Customers into Marketers We all want to expand our business’ customer base, and turn those new customers into regulars. But what is the best way to do this? Social media marketing, text message marketing, search engine marketing etc…? All of these methods have their value, but there is a much simpler and more direct […]
Guide to Inclusive Dispensary Marketing on Valentine’s Day
springbig’s Guide to Inclusive Dispensary Marketing Over Valentine’s Day When it comes to predictable holiday marketing, Valentine’s Day can often be one of the consumer industry’s worst culprits. Cannabis is continuously challenging society’s notion of the average consumer, and dispensary marketing campaigns should reflect this progressive mentality. This year, make Valentine’s Day accessible to all […]
