Why the biggest California cannabis brands advertise with springbig
Why do the biggest brands in CA like Kiva, Wyld, Cann, CannaCraft, and Indus all use springbig? The short answer: springbig has the first digital ad network dedicated to brands called Brands by springbig. But that’s not it. Springbig also has the marketing tools brands need to push their brand and stay compliant while doing […]
Best Alternatives to Billboards for California Cannabis Brands
The cannabis industry is an industry with a slew of legal complications that can put you and your business and a bind if you’re not careful, and recent events in CA are a testament to this. According to the Los Angeles Times, on November 20th, a judge in California ruled that the California Bureau of […]
Segmentation: Optimize Your Dispensary Marketing Strategy
Even if you have quality products, exceptional customer service, a thorough loyalty program, and availability on the top ecommerce platforms, your cannabis dispensary may still be falling short of its true potential. So, what’s the solution? In short: customer segmentation, targeting, and positioning. That’s right, you might be doing everything right, but if you’re missing […]
Best digital advertising tools for cannabis delivery services
The cannabis industry is a fast-paced industry, and recently delivery has taken the industry by storm. Especially since COVID, delivery is crucial. If you’re a cannabis delivery service or a dispensary using one, then keep reading to find out which marketing tools and marketing strategies you can implement today to improve your overall marketing plan […]
7 Tips to Upsell Customers at Your Dispensary
Increase Sales and Boost Revenue for Your Dispensary Whenever a customer walks into your dispensary or is shopping online you want them to buy as much as they possibly can because, obviously, the more they buy the more you make. On the customer side, whenever they walk into your dispensary or are ordering cannabis products […]
Flower, The King of Cannabis Retail
Business is Blooming In an ever-changing industry such as the cannabis industry, if you want to maximize customer spend then you’re going to have to keep up with the trends within the industry. Knowing what customers want before they walk in the door is the key to having a successful cannabis product marketing strategy and […]
Use Branded Merchandise to Market Your Dispensary
We live in a world where brand recognition and brand awareness is key. Huge corporations like Amazon have stamped even their smirking logo into the minds of hundreds of millions of people, which is part of what has made Jeff Bezos the richest person in the world. While your goal might not be to be […]
The Benefits of Personalized Marketing and Automation in the Cannabis Industry
In a competitive industry like the Cannabis industry, everybody is looking for any and all ways to stay ahead of the competition. In the digital age, doing this comes down to a lot more than simply providing better service than your competitors or providing better products, it’s going to come down to how you market […]
How COVID-19 Changed Cannabis Consumer Behavior
As we are all aware, things have changed drastically over the last few months due to COVID-19. Even the simplest things such as eating inside a restaurant either aren’t possible anymore or are much harder to do. As people have changed how they live their lives, their cannabis preferences have changed. This holds true as […]
Popular Advertising Strategies Fall Short in the Cannabis industry
The Cannabis Marketing Ecosystem is Unique As the cannabis industry has evolved with time, so have the laws and regulations that restrict it. These laws and regulations are anything but simple and easy to understand, as they differ from state to state and can even differ depending on what city you are in. This makes […]
