Cannabis Marketing on LinkedIn
Think you’re doing everything you can for your cannabis marketing strategy? You might not be. Even if you’re tapping all of the popular social media platforms like Instagram, Twitter, and Facebook, as well as getting in on other digital advertising methods, you may still be missing one thing: LinkedIn. Yes, cannabis marketing on LinkedIn is […]
What Makes People Fall in Love With A Cannabis Brand?
Cannabis Brand Loyalty Recently I heard someone say that in Cannabis we do not yet have brand loyalty. We have strain affinity, product preference, even go-to cannabis retailers, but what about zealous loyalty to one brand? Think about it, we all know the “popular” brands in Cannabis, but is anyone truly making their way to […]
How to Make Your Dispensary Stand Out on Social Media
Cannabis Social Media Marketing As we get further into the 2000s, we can take a look at the world around us and compare it to the recesses of our memory. Needless to say, there are some stark differences, but if you were to ask anyone about one thing that stands out about today’s world, their […]
Direct-To-Consumer Advertising for the Cannabis Industry
The cannabis industry is rapidly evolving and shows no signs of slowing down. It seems like new laws and restrictions are being passed almost daily. Within the industry itself, new marketing agencies are promoting guaranteed ROI and ‘flawless’ cannabis search engine optimization and marketing plans. New products and competitors have introduced every day and new […]
Cannabis Marketing Tips for 2021
It’s no secret, the world is changing. Whether that’s for better or worse remains to be seen, but what we do know is that with change comes adaptation – that is if you want to stay ahead instead of falling behind. When a rapidly changing world meets a rapidly changing industry such as the […]
Important Cannabis Industry Trends for 2021
Since the beginning of legal cannabis, the industry has been changing rapidly. Increasing legalization across the US has led to an increase in interest in cannabis as a whole, which has led to consistently increasing sales and a growing diversity of customers. The newest states to legalize cannabis are Montana, Arizona, South Dakota, and New […]
4 ways to make your cannabis marketing strategy stand out
You can do everything you can to try to keep up with the competition, but in the cannabis industry, it’s going to take a lot more than just doing what everyone else is doing to stick out. Yes, it is extremely important to have things like a loyalty program, text message marketing, delivery, and great […]
Cannabis Marketing with Google My Business
Looking to bring more people into your dispensary? While ramping up your dispensary marketing efforts may produce the results you’re looking for, there may be an easier, less costly way to bring them in. How? Google My Business. Google My Business is an essential digital marketing asset that can take your marketing strategy to the […]
5 Tips for Dispensary Reputation Management
Getting a cannabis dispensary or brand up and running in the cannabis industry takes a lot of hard work and dedication. Not only does it take a substantial amount of time and money to get started, but it also takes a substantial amount of time and money to get off the ground. Between marketing, inventory, […]
5 Ways to Improve Brand Awareness in the Cannabis Industry
Standing Out in the Crowded Cannabis CPG Marketplace In an industry that’s growing as fast as the cannabis industry, making sure that your brand or dispensary stands out among the rest of the many cannabis companies is crucial, but doing this is easier said than done especially when today a large majority of cannabis sales […]
