Why a Mobile App is an Essential Part of Dispensary Marketing
cannabis dispensary mobile apps In recent years, the cannabis industry has changed and grown at an unprecedented rate, much to the appreciation of medical marijuana dispensary owners in Florida from to fully legal retailers in Ontario. As for the coming years, there are many indications that this growth will maintain its pace. With a growing […]
How to Re-Engage Lost Dispensary Shoppers
How to Re-Engage Lost Dispensary Shoppers It feels like far too often, potential customers shopping at your dispensary ” whether in-person or online ” come close to making a purchase but seem to decide against it at the last moment. The customer’s reasons for not following through with the purchase are difficult to pin down. […]
How to Get More Dispensary Customers
How to get more dispensary customers The cannabis industry has experienced record growth in recent years, even as the Covid pandemic seemed to be devastating for other industries. However, even with such tremendous success and growth, competition is as stiff as ever. Dispensary owners must stay on top of their dispensary marketing strategy in order […]
The Next 4/20? Celebrating 710 at your Dispensary
4/20 is massive. And growing. According to data from Cova, the largest POS software for cannabis dispensaries in North America, 4/20/21 saw an 89% increase in sales from an ordinary Tuesday. But no one is surprised by 4/20 anymore. The next big thing may just be 710 (or 7/10), as in July 10th, also known […]
Marketing your Medical Marijuana Dispensary
As all dispensary owners know, developing and implementing a successful dispensary marketing strategy is hard work. Cannabis marketing is an especially challenging space. Between the maze of regulations and the constantly changing environment of the cannabis industry, optimizing a marketing strategy can feel overwhelming. Here at springbig, we pride ourselves on helping any cannabis dispensary […]
Dispensary Marketing Ideas
Crafting a Dispensary Marketing Strategy that Works Marketing in the cannabis industry is unlike any other space. Between nearly all of its development occurring in the last decade and the many layers of regulations cannabis businesses are subject to, cannabis marketing requires constant innovation and careful consideration. While only one piece of cannabis marketing, dispensary […]
A Crash Course to Dispensary SEO
A Crash Course to Dispensary SEO In this Internet Age, any business must have a substantial online presence in order to stay relevant in their respective industry. In the cannabis industry, this is even truer. With cannabis marketing restricted by advertising regulations, a dynamic digital marketing strategy is a must for any cannabis business. In […]
A Guide to Cannabis Content Marketing
Cannabis content marketing is an important avenue for any cannabis business intent on diversifying their marketing strategy. In this blog, we discuss how to develop a cannabis content marketing strategy for your cannabis brand, including how to define your target audience and choose the best avenue to fit your particular business needs. But first, a […]
Winning Back Lost Dispensary Customers
Communicating with customers is harder than ever with many choosing to place orders on eCommerce sites as opposed to in-store. That being said, finding ways to communicate is key to driving them to either channel, which is why text message marketing is so powerful in today’s increasingly digital world. This lack of communication also makes […]
The Dos and Don’ts of Cannabis Marketing
The cannabis industry and cannabis culture have been growing non-stop since it began legally in 2012. In 2020, the industry reached new heights, with sales topping out at almost $21.3 billion. That 48% increase in sales from 2019 is impressive, especially considering the restraints imposed by the pandemic. If you’re a cannabis business wanting to […]
