Easy Marketing Automations – Birthday Autoconnects
Welcome to the world of marketing automations, where marijuana dispensaries can streamline their marketing efforts and save valuable time and money. In today’s digital age, marketing automations have become an increasingly popular tool for companies looking to maximize their marketing impact. Autoconnects, a key component of marketing automations, have quickly become one of the most […]
Cannabis Marketing Meets AI
Artificial intelligence in the cannabis industry The cannabis industry has come a long way since legalization, and the competition among companies in the industry is ever growing and fierce. As such, cannabis companies are looking for innovative ways to stand out and gain a competitive edge in the industry. Recently, a popular strategy that has […]
How to Use Dispensary Marketing Technology Successfully
Should Your Business Use Cannabis Software? As the cannabis industry has grown, so has a raft of software targeted towards cannabis businesses. If you operate a smaller dispensary, or if you’re new to the industry, you might be asking yourself whether you should invest some precious cash into new software. This guide will help you […]
Building Brand Equity for Your Cannabis Business
What is Brand Equity? As a business owner in the cannabis industry, you’ve probably heard these words bandied about many times before. But what exactly is brand equity? Forbes Magazine defines it as the attribute that makes customers want to pay more for a certain brand – in short: perceived value. The article goes on […]
2023 Cannabis Marketing Tips for 4/20
The biggest day of the year in the cannabis industry With 420 around the corner, cannabis dispensaries are gearing up for one of the busiest and most profitable days of the year. April 20th, commonly referred to as 420, is the day when cannabis enthusiasts worldwide come together to celebrate their love for the plant. […]
Perfecting the Cannabis Customer Journey at Your Dispensary
Customer Experience: The Key to Your Sales Think about the last time you went to a grocery market. Can you remember any details of the in-store experience? Was the store dim or well-lit? Were the displays attractive and well-organized, or were they crammed with misplaced products? Did you have to spend time searching for what […]
Dispensary Marketing Technology Expectations vs Reality
The cannabis industry is constantly evolving, and with that evolution comes the need for cannabis dispensaries to keep up with the latest developments. One way for cannabis retailers to do so is by leveraging dispensary marketing technology. In this article, we’ll explore the expectations vs. reality of dispensary advertising technology and how to maximize your […]
Yes, You Can Now Advertise Cannabis on Twitter
Twitter’s Policy Update on Cannabis Businesses Because of strict FTC rules, it’s been slim pickings for cannabis advertisers who want to reach new markets. Last year, Senator Ben Luján introduced the Secure and Fair Enforcement Advertising Act to allow TV and radio stations to accept cannabis ads. The cannabis industry was hopeful. However, as of […]
Who is a Cannabis Dispensary’s Target Market?
As a cannabis dispensary owner, manager, or marketer; understanding and connecting with your target demographic is key to success. Knowing which consumers you should focus on to achieve the best results for your business can be overwhelming if you don’t know where or how to start. This blog post will give you an overview of […]
Email Marketing For Cannabis and CBD Brands
Email Marketing Solutions Specific to the Cannabis Industry As the cannabis industry continues to mature, so does its customer base. An increasing number of older adults are using cannabis for medicinal and recreational purposes, making email marketing an important tool for dispensaries trying to reach this demographic. There are a few key things to keep […]
