4 Medical Marijuana Dispensary Marketing Ideas
MMJ Marketing Isn’t the Same As Recreational Ding. Your phone alerts you to a text message. You see that your pharmacy has sent you a text letting you know that it might be time to refill your prescription. You reply with a YES to refill the prescription. Ding. Your pharmacy lets you know your medicine […]
Creating a Dispensary Marketing Strategy Around Consumer’s Average Spend
As is the case in many other industries, cannabis retailers often use loyalty programs to attract and retain customers. If your dispensary marketing strategy has such a program in place, there are various ways to market to your customers to incentivize their spending. One approach is to create campaigns around customer spending averages to encourage […]
Dispensary Marketing: A Closer Look at the Best Times to Text Customers
When it comes to determining the most effective and legal way to communicate with cannabis customers, a dispensary text message marketing program has been proven to be the way to go. SMS Marketing may seem like an old school marketing strategy that doesn’t spring to mind when brainstorming dispensary marketing ideas. But Dispensary text message […]
Cannabis Dispensary Marketing to Millennial Consumers
Millennials are the largest and most disruptive generation in history, exceeding even the Baby Boomers, at over 77 million people. Commonly known for their open-mindedness and confidence, they are the first “digitally native” generation and thus respond extremely well to digital marketing. This has changed the way they ” and really, we all ” do […]
Cannabis Dispensary Marketing to Gen X Consumers
While younger generations might capture a larger share of the cannabis retail market, Gen X is gaining steadily as the group turns toward cannabis more frequently for both recreational and medical use. When it comes to creating a dispensary marketing strategy to engage specifically with this target audience, it’s important to consider how dispensary SMS […]
How to Target Baby Boomer Cannabis Customers
Text message marketing can be a powerful tool in your dispensary marketing strategy if used correctly, but a waste of money and, more importantly, the customer’s time if it is not correctly executed. In line with different types of marketing, retailers must invest the time to know their customers so they can create the right […]
Timing Your Dispensary SMS Marketing Campaigns
They say that knowing is half the battle, right? That understanding how to take action is just as important as taking action. The same is true in the cannabis industry when it comes to dispensary text message marketing- knowing how to fine-tune each campaign to make it as effective and impactful as possible is crucial […]
Marketing Your Dispensary Like a Pro
‘Tis the Season Football season is almost upon us, and with that usually comes a number of consequent events that signal kickoff is just around the corner. Days are getting shorter, sweaters are becoming less sweaty, and of course, everyone’s favorite, fantasy football commissioners trying to coordinate a time for the league to draft their […]
Binge-Marketing: 4 Steps for Using TV Interests in Cannabis Text Marketing
We are a generation that witnessed the end of the Blockbuster rental era, and the rise of the streaming service. Now we consume entertainment like it’s going out of style. Whether it is escaping to a far off fantasy where the North remembers and a girl has no name, studying documentaries on ancient aliens, or […]
Welcome to the New Age: Cannabis Texting
Text Message Marketing is Nothing New for Most Industries We’re coming up on a fifth of the way done with the 21st century, and by the looks of it, we’re in for quite a ride: Self-driving cars are becoming a thing (soon, I hope), fanny packs are back in style, and The Office AND Friends […]