text message
5 ways text message marketing helps dispensaries in the post-COVID wor...

The COVID-19 pandemic has been anything but easy to deal with both for the individual and for businesses. Nearly every industry of business has been impacted, some worse than others, yet somehow these businesses have found ways to continue making things work despite the impact of the pandemic. One of these industries that has been

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Top reasons why customers opt-in to dispensary text message marketingÂ...

Top reasons why customers opt-in to dispensary text message marketing  Text message marketing is one of the most effective ways for dispensaries to marketing to their customers. Not only does text message marketing boast a 98% open rate, but it also lends itself well to the cannabis industry as it allows dispensaries to stay compliant

Influencer marketing
Choosing the Right Influencers for your Dispensary’s Social Media Ma...

In 2021, social media marketing is more important than ever. An in 2021, making sure that influencer marketing is a part of your social media marketing strategy is a must.  While this article won’t be about social media marketing at large, – for that, refer to our other article on social media marketing here –

Google seo
Cannabis Marketing with Google My Business

Looking to bring more people into your dispensary? While ramping up your dispensary marketing efforts may produce the results you’re looking for, there may be an easier, less costly way to bring them in. How? Google My Business. Google My Business is an essential digital marketing asset that can take your marketing strategy to the

Opening a Cannabis Dispensary: Business Plan

As of late, the cannabis industry has been exploding, leading many to wonder if they should get it on all the fun. Who wouldn’t want to get in on an industry whose sales, according to recent studies, are projected to rise 40% in 2020 alone and near 34 billion by 2024? While a piece of

grow following
5 Tips for Cannabis Dispensary Online Reputation Management

Getting a cannabis dispensary or brand up and running in the cannabis industry takes a lot of hard work and dedication. Not only does it take a substantial amount of time and money to get started, but it also takes a substantial amount of time and money to get off the ground. Between marketing, inventory,

target
Who is a cannabis dispensary’s target market?

The target market for your dispensary’s marketing strategy may not be who you think they are. That’s right, cannabis target customers may not just be the everyday stoner. In building a brand in the cannabis industry you might not be focusing your efforts on the right individuals, or you might be focusing too much on

common mistakes
Best Alternatives to Billboards for California Cannabis Brands

The cannabis industry is an industry with a slew of legal complications that can put you and your business and a bind if you’re not careful, and recent events in CA are a testament to this. According to the Los Angeles Times, on November 20th, a judge in California ruled that the California Bureau of

customer segmentation
Segmentation: Optimize Your Dispensary Marketing Strategy

Even if you have quality products, exceptional customer service, a thorough loyalty program, and availability on the top ecommerce platforms, your cannabis dispensary may still be falling short of its true potential. So, what’s the solution? In short: customer segmentation, targeting, and positioning. That’s right, you might be doing everything right, but if you’re missing

reward customers
When a Dispensary Rewards its Customers, It Also Rewards Itself

Looking to boost sales, separate yourself from the competition, and increase customer retention? Then rewarding your customers is essential. In rewarding your customers, you’ll want to do more than just throw them a couple of points here and there, you need to actually reward them. But what kinds of rewards should you be giving them?

increase retention, boost revenue, build customer loyalty, & create smarter marketing campaigns.

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