A Guide to Cannabis Content Marketing
Cannabis content marketing is an important avenue for any cannabis business intent on diversifying their marketing strategy. In this blog, we discuss how to develop a cannabis content marketing strategy for your cannabis brand, including how to define your target audience and choosing the best avenue to fit your particular business needs. But first, a
Winning Back Lost Dispensary Customers
Communicating with customers is harder than ever with many choosing to place orders on eCommerce sites as opposed to in-store. That being said, finding ways to communicate is key to driving them to either channel, which is why text message marketing is so powerful in today’s increasingly digital world. This lack of communication also makes
The Dos and Don’ts of Cannabis Marketing
The cannabis industry and cannabis culture have been growing non-stop since it began legally in 2012. In 2020, the industry reached new heights, with sales topping out at almost $21.3 billion. That 48% increase in sales from 2019 is impressive, especially considering the restraints imposed by the pandemic. If you’re a cannabis business wanting to
Cannabis Loyalty Programs: Reward Your Regulars
Why Customer Loyalty Programs Work As cannabis prohibition continues to come to an end, new markets for cannabis businesses open every day. Medical marijuana dispensaries are going recreational, multi-state operators continue to expand, new brands are launching, and more potential customers are emerging. In this crowded space, dispensaries need a strong marketing strategy for both
How to Make Your Dispensary Stand Out on Social Media
Cannabis Social Media Marketing As we get further into the 2000s, we can take a look at the world around us and compare it to the recesses of our memory. Needless to say, there are some stark differences, but if you were to ask anyone about one thing that stands out about today’s world, their
Biggest Challenges of the Cannabis Industry in 2021
With a new year comes new developments in the cannabis industry, which undoubtedly means new problems to solve and old ones we still have to deal with. But what are the main challenges we should be looking out for in 2021? In 2020, we saw the cannabis industry change rapidly with the onset of COVID-19.
Springbig’s Guide to Cannabis Marketing
How do you market a cannabis business? The cannabis industry isn’t for the faint of heart. Beginning with its legal requirements, growing in the cannabis market is full of challenges. From cannabis-specific laws that differ state to state to general regulations like the HIPAA, TCPA, CCPA, you will need to ensure that you’re ready to
Cannabis Marketing Tips for 2021
It’s no secret, the world is changing. Whether that’s for better or worse remains to be seen, but what we do know is that with change comes adaptation – that is if you want to stay ahead instead of falling behind. When a rapidly changing world meets a rapidly changing industry such as the
Hear Your Customers Feedback with Budtender by springbig
Here at springbig, we strive to bring our clients the very best in cannabis marketing, retention, compliance, and more. Recently, we have gained yet another valuable asset to help our clients reach their business goals: Budtender. In the cannabis industry, you have to do more than just sell cannabis and advertise your business in order
Important Cannabis Industry Trends for 2021
Since the beginning of legal cannabis, the industry has been changing rapidly. Increasing legalization across the US has led to an increase in interest in cannabis as a whole, which has led to consistently increasing sales and a growing diversity of customers. The newest states to legalize cannabis are Montana, Arizona, South Dakota, and New
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