Cannabis News: Nevada
Spotlight on the Silver State In 2017, Nevada was one of only a few U.S. states to legalize marijuana recreationally. Since that time, its cannabis customers have spent over $4 billion on marijuana products. From 2018 to 2022, sales of cannabis products grew by 30 percent. And while sales were down in 2022, dispensary owners
Who is a Cannabis Dispensary’s Target Market?
As a cannabis dispensary owner, manager, or marketer; understanding and connecting with your target demographic is key to success. Knowing which consumers you should focus on to achieve the best results for your business can be overwhelming if you don’t know where or how to start. This blog post will give you an overview of
5 Ways SMS Marketing Can Help Your Cannabis Dispensary
What are the Benefits of Dispensary SMS Marketing? Text message marketing is extremely powerful and has been rapidly growing in popularity in not only the cannabis industry but in other retail industries. Why? Well, that’s what we are here to answer today. What makes text message marketing so powerful? In short, text message marketing is
Guide to Text Message Marketing Laws for Cannabis Dispensari...
Keeping Your Dispensary SMS Campaigns Complaint Text message marketing via MMS or SMS messages is a powerful marketing tool for all businesses regardless of the industry. With a 98% open rate and 90% of text messages being opened within three minutes of being sent, Text message marketing is the most effective way to communicate with
A Guide to Cannabis Content Marketing
Cannabis content marketing is an important avenue for any cannabis business intent on diversifying their marketing strategy. In this blog, we discuss how to develop a cannabis content marketing strategy for your cannabis brand, including how to define your target audience and choose the best avenue to fit your particular business needs. But first, a
Winning Back Lost Dispensary Customers
Communicating with customers is harder than ever with many choosing to place orders on eCommerce sites as opposed to in-store. That being said, finding ways to communicate is key to driving them to either channel, which is why text message marketing is so powerful in today’s increasingly digital world. This lack of communication also makes
The Dos and Don’ts of Cannabis Marketing
The cannabis industry and cannabis culture have been growing non-stop since it began legally in 2012. In 2020, the industry reached new heights, with sales topping out at almost $21.3 billion. That 48% increase in sales from 2019 is impressive, especially considering the restraints imposed by the pandemic. If you’re a cannabis business wanting to
Biggest Challenges of the Cannabis Industry in 2021
With a new year comes new developments in the cannabis industry, which undoubtedly means new problems to solve and old ones we still have to deal with. But what are the main challenges we should be looking out for in 2021? In 2020, we saw the cannabis industry change rapidly with the onset of COVID-19.
Cannabis Marketing Tips for 2021
It’s no secret, the world is changing. Whether that’s for better or worse remains to be seen, but what we do know is that with change comes adaptation – that is if you want to stay ahead instead of falling behind. When a rapidly changing world meets a rapidly changing industry such as the
Hear Your Customers Feedback with Budtender by springbig
Here at springbig, we strive to bring our clients the very best in cannabis marketing, retention, compliance, and more. Recently, we have gained yet another valuable asset to help our clients reach their business goals: Budtender. In the cannabis industry, you have to do more than just sell cannabis and advertise your business in order