GEN Z demographic
Who is a cannabis dispensary’s target market?

Who What Demographic Should Your Dispensary Target? The target market for your cannabis dispensary may not be who you think they are. Over the past few years, there has been a plethora of new cannabis customer personas that are emerging well beyond the everyday ‘stoner’. Legal cannabis has opened the door to explorers and entry-level

A Guide to Cannabis Content Marketing

Cannabis content marketing is an important avenue for any cannabis business intent on diversifying their marketing strategy. In this blog, we discuss how to develop a cannabis content marketing strategy for your cannabis brand, including how to define your target audience and choose the best avenue to fit your particular business needs. But first, a

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Winning Back Lost Dispensary Customers

Communicating with customers is harder than ever with many choosing to place orders on eCommerce sites as opposed to in-store. That being said, finding ways to communicate is key to driving them to either channel, which is why text message marketing is so powerful in today’s increasingly digital world. This lack of communication also makes

working on a marketing plan
The Dos and Don’ts of Cannabis Marketing

The cannabis industry and cannabis culture have been growing non-stop since it began legally in 2012. In 2020, the industry reached new heights, with sales topping out at almost $21.3 billion. That 48% increase in sales from 2019 is impressive, especially considering the restraints imposed by the pandemic.  If you’re a cannabis business wanting to

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Biggest Challenges of the Cannabis Industry in 2021

With a new year comes new developments in the cannabis industry, which undoubtedly means new problems to solve and old ones we still have to deal with. But what are the main challenges we should be looking out for in 2021? In 2020, we saw the cannabis industry change rapidly with the onset of COVID-19.

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Cannabis Marketing Tips for 2021

It’s no secret, the world is changing. Whether that’s for better or worse remains to be seen, but what we do know is that with change comes adaptation – that is if you want to stay ahead instead of falling behind.   When a rapidly changing world meets a rapidly changing industry such as the

Hear Your Customers Feedback with Budtender by springbig

Here at springbig, we strive to bring our clients the very best in cannabis marketing, retention, compliance, and more. Recently, we have gained yet another valuable asset to help our clients reach their business goals: Budtender. In the cannabis industry, you have to do more than just sell cannabis and advertise your business in order

Cannabis Industry Trends
Important Cannabis Industry Trends for 2021

Since the beginning of legal cannabis, the industry has been changing rapidly. Increasing legalization across the US has led to an increase in interest in cannabis as a whole, which has led to consistently increasing sales and a growing diversity of customers.  The newest states to legalize cannabis are Montana, Arizona, South Dakota, and New

text message
5 ways text message marketing helps dispensaries in the post...

The COVID-19 pandemic has been anything but easy to deal with both for the individual and for businesses. Nearly every industry of business has been impacted, some worse than others, yet somehow these businesses have found ways to continue making things work despite the impact of the pandemic. One of these industries that has been

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Why Customers Opt-in to Dispensary Text Marketing

Top reasons why customers opt-in to dispensary text message marketing Text message marketing is one of the most effective ways for dispensaries to marketing to their customers. Not only does text message marketing boast a 98% open rate, but it also lends itself well to the cannabis industry as it allows dispensaries to stay compliant