customer persona types
How to Use Customer Journey Mapping in the Cannabi...

Get a life with the leading cannabis CRM For the uninitiated, customer journey marketing may seem like a very abstract concept. How are you supposed to keep track of each individual customer’s history with your

text message marketing
Why is Text Message Marketing so Important for Dis...

text message marketing in the marijuana business Despite there being many unanswered questions about the future of the cannabis industry, there are two things we can be certain of: First– the cannabis business is only

text message
Doobies for Dads: How to Use Cannabis Text Marketi...

give customers a far-out father’s day Some old guy from your dad’s vinyl collection once sang “the times they are a’changin,” and when it comes to cannabis, they couldn’t be more right! With the legalization

e-commerce
How You Can Leverage springbig to Help With Your E...

successful e-commerce and delivery with springbig Part of the beauty of the 21st century is that technology places any purchase we want to make at the tips of our touch screens. The internet gifted us

reward program
Why Loyalty Programs are Important for Your Dispen...

turning up the heat on your cannabis CRM Summer is the best time for fun and relaxation, and what better way to enhance the experience than your favorite cannabis products? So whether you’re going out

emojis
Service with a Smiley Face: How Emojis Can Energiz...

the emoji effect and cannabis marketing From the evolution of text-based emoticons to modern-day electronic ideograms, people have utilized emojis like digital hieroglyphs to add color and character (pun absolutely intended) to their communications. It

interns
Millennials Are Beginning Cannabis Careers Through...

May 6, 2019 | Anne-Marie Fischer Published by Green Market Report May 3, 2019 An increasing number of North American cannabis companies are reaching out to college students, offering summer internships as an opportunity to get

dispensary foot traffic
Really? CRM For The Cannabis Industry?

April 25, 2019 | Gene Marks Oftentimes I meet with sales and marketing executives who work for manufacturing, distribution, field service, pharmaceutical, or retail companies and they ask for CRM systems that are suited to

market cannabis brand
How Cannabis Companies Can Create Effective and Le...

text message marketing within the legal framework No matter the industry, text message marketing is an extremely effective form of advertising. Today, almost everyone owns a cellphone that they keep within arm’s length at all

loyalty programs
Why customers leave your dispensary loyalty progra...

Loyalty programs are the most popular way for retailers to reduce customer churn rates. By enrolling customers into a loyalty rewards program businesses attempt to build better relationships with customers, keeping them happy and coming