How to Get More Customers Into Your Cannabis Dispensary
As the legal cannabis industry grows larger and larger each year, it is important to keep up with opportunities within the industry. Now more than ever, customers are placing value in brand loyalty — there is an increasing need to make a striking first impression. Of course, no business has 100% customer retention, however, you
How Gen Z Will Shape the Future of the Cannabis Industry
How the next generation of adults will be cannabis’ biggest consumers Who is Gen Z? Born in 1997 or later, Generation Z is the youngest generation bracket — with the oldest age among them turning 25 in 2022. One in ten voters in the 2020 electorate were part of this generation, and the numbers will
SF Biz Journal Executive Profile: CEO Jeffrey Harris on taki...
Miami is often in the spotlight, but one of South Florida’s fastest-growing tech startups is about 50 miles north in Boca Raton. SpringBig was founded in 2012, but the loyalty and marketing platform really took off once it began to focus on cannabis clients a few years later. The company has more than 1,000 clients
2022 Cannabis Ecommerce Expectations for 2022
Cannabis Ecommerce Trends So Far Coming off historically hot years for global online sales, many are wondering what the future holds for the ecommerce marketplace. Was its success over 2020 and 2021 just some fluke caused by the pandemic, or will we continue to see online ordering rise and possibly surpass in person retail? In
A Guide to Dispensary App Push Notifications
A Guide to Dispensary App Push Notifications As business reliance on mobile apps increases, businesses – including cannabis dispensaries – are learning that a successful app requires far more than sophisticated software development. Mobile apps are inextricably connected to your business’s marketing strategy, and how you market your mobile app can make or break how
Instagram Marketing for Cannabis Dispensaries
Instagram Marketing for Cannabis Dispensaries In our modern digital age, a robust social media marketing strategy must be a top priority for all marketers. Among the many pieces you can build into your digital dispensary marketing plan, social media marketing has proven itself to be extremely effective. With the world practically living online since the
Here are the 7 States Most Likely to Legalize Marijuana Next
The Future of Cannabis Legalization in America In January 2021, Connecticut became the 18th state to legalize recreational cannabis use. With nearly the entire Northeast now composed of legal states, who will follow in Connecticut’s footsteps? Many state legislatures are hesitant to adopt these laws, however many recognize the benefits of legalization such as generating
Ideas for a Spooky Halloween at your Dispensary
Ideas for a Spooky Halloween at your Dispensary The Halloween season is upon us yet again, meaning the time is now for you to prepare your dispensary for the spooky festivities. People celebrate Halloween in all sorts of ways. Getting into a Halloween costume, taking the kids to trick-or-treat, visiting haunted houses, watching scary movies,
Maximizing your Dispensary Technology Stack
Maximizing your Dispensary Technology Stack Now, possibly more than ever, the success of cannabis dispensaries is reflected in their investment and use of technology. The best cannabis businesses use a dynamic combination of versatile technologies to enhance their dispensary operations at every level. From marketing efforts to build brand recognition and increase customer retention to
Dispensary Loyalty Program Benefits
Dispensary Loyalty Program Benefits In the cannabis industry today, as dispensaries compete for customer visits, dispensary loyalty programs have emerged as critical pieces of any successful dispensary marketing plan. Traditionally, loyalty programs are promoted by businesses across industries as a simple yet effective method to increase customer retention rates and reward existing customers. Since existing
increase retention, boost revenue, build customer loyalty, & create smarter marketing campaigns.
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