Terpenes > THC %: Why Terpenes Matter More Than You Think

When shopping for cannabis, most people tend to zero in on one number: the THC percentage. The common belief is that higher THC levels mean a better experience: more potent effects, and ultimately, more bang for your buck. But here’s the reality: THC isn’t the whole story. In fact, terpenes—compounds that give cannabis its aroma […]

Understanding the Different Delta Variants in Cannabis

Cannabis is a complex plant with a wide range of compounds contributing to its effects and benefits. Among these are the “delta” isomers of THC (tetrahydrocannabinol), which are becoming increasingly significant in the cannabis industry. These delta variants, including Delta-8 THC, Delta-9 THC, Delta-10 THC, and THCa, each have unique properties and effects that cater […]

Enhancing the CBD Retail Experience with Springbig

The CBD industry is growing rapidly, with new retailers entering the market every day. As competition increases, providing a smooth customer experience becomes crucial. This is where Springbig, a leading SaaS technology platform, comes into play. In this blog post, we’ll explore how Springbig has helped CBD retailers improve their customer experience and boost loyalty. […]

The Future of Alcohol Marketing with Springbig

In the complex regulated landscape of alcohol marketing, the ability to navigate legal difficulties while driving customer engagement and enhancing brand awareness is crucial for success. Springbig stands at the forefront of this challenge, offering a comprehensive platform specifically tailored to the needs of alcohol retailers. By harnessing advanced technology and data-driven insights throughout the […]