MAKE SHOPPING MORE REWARDING
Cannabis Dispensary Loyalty Programs
Loyalty programs enhance customer acquisition and maximize revenue by fostering customer loyalty among members through reward points that can be redeemed for exclusive deals and discounts.
Boost engagement from loyalty program members and optimize their experience both in-store and online with our comprehensive suite of tools designed to create a custom cannabis loyalty program at your dispensary.
BENEFITS OF DISPENSARY LOYALTY PROGRAMS
What could a loyalty program do for your dispensary?
Analyze Consumer Spending Behavior
Cannabis loyalty programs can be a powerful tool for maximizing sales from customers. By analyzing the average order value and order frequency of enrolled members, you can assess whether your loyalty club positively impacts customer behavior. Increasing active engagement has never been easier.
Keep Customers Coming Back to Your Store
A text-based loyalty program is an easy way to boost customer engagement and encourage repeat visits. With a simple reminder of their points balance, you can entice customers to make additional retail purchases. By sending targeted and personalized promotions through various automated workflows, you can enhance their shopping experience and drive sales.
Decrease Slippage and Prevent Fraud
Cannabis loyalty programs can be a powerful tool for maximizing sales. By analyzing the average order value and order frequency of enrolled customers, you can determine if your loyalty program positively impacts customer behavior. With the right strategies in place, increasing active engagement has never been easier.
FAQ
WHAT MAKES SPRINGBIG THE INDUSTRY LEADER?
CASH BACK POINTS
These loyalty programs move away from the outdated ‘check-in’ system. Instead of rewarding customers based solely on visit frequency, customers earn points for every dollar spent. Rewards programs that offer a point for each dollar spent create an incentive for loyal consumers to maximize their spending during each visit. As points accumulate, customer retention naturally increases.
This type of dispensary loyalty program focuses on maximizing revenue rather than merely tracking the number of customer visits.
TIERED LOYALTY
Using customer data available in the Springbig platform, dispensaries can create multiple tiers in their loyalty program based on various KPIs, such as visit frequency, average purchase size, or total spending.
These tiers foster long-term customer loyalty and encourage repeat business as customers strive to take advantage of everything your loyalty program has to offer.
BEST-IN-CLASS INTEGRATIONS
Experience seamless and easy bi-directional integration with any dispensary technology in the cannabis industry. There’s no need to juggle two systems—keep track of all rewards, deals, discounts, and customer point balances directly within your POS!
TEXT-BASED REWARDS PROGRAM
Cannabis customers share their contact information, such as their phone numbers, to receive notifications about exclusive discounts and rewards offered by the program. Consumers often forget about loyalty programs shortly after enrolling, but with a text marketing engine, you can keep your loyalty program front and center in their inbox.
FEATURES that were DESIGNED WITH CANNABIS DISPENSARIES IN MIND
Don't get stuck with generic customer loyalty programs meant for traditional retail. Dispensaries need their customer loyalty program to be perfectly adapted to their tech stack and local market.
Each dispensary is unique. Whether you’re medical or recreational, there is no one-size-fits-all formula for cannabis loyalty programs. That’s why our software allows dispensary owners to customize every aspect of the program to ensure it is as efficient and effective as possible.
Cannabis customers don’t want cookie-cutter loyalty rewards programs that offer the same incentives as the dispensary down the street. They are willing to shop around to find the specific products they want at the right price. Use Springbig to analyze your sales and activity data, gaining insights into the right marketing strategies for your loyalty program.
FULLY CUSTOMIZABLE
BUILD A LOYALTY PROGRAM THAT MAKES SENSE FOR YOUR BUSINESS
The wallet is our customizable web and mobile app that houses the customer-facing side of your loyalty program. Within the wallet, customers can access their rewards points and redeem offers. The wallet fully integrates with your cannabis e-commerce provider, allowing your members to place orders directly from their wallet.
ALL-IN-ONE DIGITAL WALLET
GIVE CUSTOMERS A MEANINGFUL MOBILE EXPERIENCE
Ensure your customers never miss any of your marketing messages, even if they don’t check their texts. With our digital rewards, they can view all the promotions you’ve sent them in a dedicated message center, accessible through push and browser notifications.
DEDICATED MESSAGING CENTER
CONNECT WITH MEMBERS DIRECTLY VIA MOBILE APP
GENERATE PAID VIP SUBSCRIBERS
Frequent shoppers and big spenders represent the ideal audience for a more exclusive experience. Springbig has designed straightforward methods to encourage your most loyal members to join your paid VIP Subscriptions program, enabling you to send personalized offers and messages that entice them to subscribe.
YOUR MOST LOYAL MEMBERS ARE ALREADY PRIMED TO BECOME VIP SUBSCRIBERS
PROUDLY PARTNERED WITH
We all want to expand our business’s customer base and turn new customers into repeat customers. Leverage your existing relationships with loyal patrons by offering loyalty points or discounts to members who refer their friends to your dispensary’s loyalty program, ensuring they create a rewards account.
Word-of-mouth marketing is highly effective among cannabis consumers, and when the word is about how amazing your loyalty program rewards are, brand loyalty will always increase.
