BOCA RATON, Fla., Nov. 10, 2020 /PRNewswire/ — springbig, a leading provider in cannabis CRM and loyalty marketing technology, today announced it has become the first and only marketing platform in the industry to become HIPAA-certified. The company completed its Type 1 Health Information Portability and Accountability Act (HIPAA) Attestation under the AT-C 105 & 205 report and has been certified by A-LIGN ASSURANCE (“A-LIGN”), an independent auditing firm, in accordance with the American Institute of Certified Public Accountants (AICPA).

springbig’s certification confirms that the company’s platform complies with HIPAA and HITECH safeguards, including organizational, administrative, physical, technical and breach safeguards. Retailers who use springbig’s suite of marketing services can ensure the privacy and confidentiality of their medical patients’ consumer data.

“We are proud to be the only marketing platform in the industry to provide legal retailers with the necessary solutions to serve their patients in a compliant and efficient way,” said Jeffrey Harris, Founder and CEO of springbig. “Medical cannabis has become an increasingly popular alternative to conventional pharmaceuticals in the past few years, and securing this HIPAA certification will allow the industry as a whole to gain legitimacy and mainstream acceptance.”

Under federal regulations, springbig will renew its HIPAA certification on an annual basis. Retailers interested in learning more about springbig’s AT-C 105 & 205 report can reach out to Mark Horbal at mhorbal@springbig.com.