Loyalty is a highly regarded trait in almost every setting and appreciated in as many cultures. You hear stories about a king’s loyal adviser or your grandpa’s loyal boyhood dog, but what about Bob from Dallas who hasn’t changed his monthly order from your dispensary in 3 years? Bob isn’t just a loyal customer- he is also a die-hard Cowboys fan, and to die-hard sports fans, if it’s not broke, don’t fix it.
Sports fans are very intriguing creatures. Most are bred from childhood based on factors completely out of their control, like their birthplace or grandfather’s favorite team.
And it’s more than a feeling- it’s a territorial pull they are loyal to regardless of time or performance (trust me- I’m a Browns fan), hence the term ‘die-hard’.
So there is an entire demographic of people more likely to cheat on their spouses than to wear their rival’s colors. What does this mean to you? How could you leverage that loyalty to make consumers associate your dispensary with the same energy they feel with their favorite teams? How can acknowledging customer sports interests further set you apart from your competitors? By building relationships with marketing campaigns geared toward consumer’s exact interests. The springbig cannabis CRM is designed specifically to help you get your own die-hard fans.
According to a Green Market Report, a survey of approximately 1300 cannabis consumers in 32 US cities found some very interesting stats on cannabis using sports fans.
Need more evidence that sports interests can impact your cannabis business?
Needless to say, sports matter to a large portion of your prime demographic. The scoreboard shows that highlighting these events using your CRM software can be a game-changer. So how do you get started?
By evoking the spirit of sportsmanship, an effective loyalty and rewards program can draw a big crowd into your dispensary every game-day. First- encourage your customers to submit their special interests. This can help you better understand what text messages offers are relevant to them.
Here, we offer some suggestions for sports-inspired text message marketing campaigns that we believe could turn some casual customers into MVPs.
With 36% of cannabis users surveyed being dedicated NBA fans, you can keep the rock in your hands by utilizing your cannabis CRM and loyalty program to offer deals to box out your competition. You can offer up extra loyalty points to customers/patients who beat the buzzer on game night or start lobbing up some alley-oops with discounts ready for the customer to slam home. We suggest something like:
More than half of surveyed cannabis users (55%) are NFL fans. Remember Bob from Dallas? You want him to stick with your dispensary the same way he has with America’s Team. For the hardcore football fans, draw up a go-route and send ‘em deep with some deals that will have them coming back to the huddle ready for another play. Use text messages through your CRM software to get into a 2-minute drill with a flash sale to make sure they’re back in time for Carrie Underwood on SNF. Try something like:
About a third of cannabis consumers surveyed said they follow college football while a bit more than a quarter follow college hoops. Use your cannabis CRM to get those numbers up and corner the market to keep those Cameron Crazies coming back to your cannabis dispensary. For the fans, we recommend offers such as:
36% of pro-cannabis surveyees said they follow the MLB, a solid number considering the sluggish nature of the game. Good thing we’re serving up a meatball for you to take 450 feet dead center with the leading CRM and rewards program, guaranteeing your slugging percentage and sales revenue to skyrocket. Use the home-field advantage to entice your loyal customers to increase their total dollar spent per visit with marketing campaigns like:
More than a quarter of surveyed cannabis consumers said they were fans of the NHL with that number likely to grow thanks to some new laws north of the border. Turn your one-timers into second- and third-timers with your cannabis CRM and make your cannabis retailer a tradition synonymous with the puck drop.
At the end of the day, customer relationship management is about communicating with your customers and making meaningful connections that help you better serve those who use your products. Utilizing the special interests feature in springbig is one more way our platform facilitates that result (call us cp3). By understanding the unique needs and interests of your customers/patients, you are given a whole playbook of ways to enhance their experience. That way, no matter what sport they follow or what team they are rooting for, your dispensary always takes home the W.
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