For many medical and recreational retailers, the decrease in customer foot traffic during the pandemic has significantly affected business operations and revenue. Considering how there is still a steady demand for cannabis products during this time of heightened uncertainty, retailers should consider implementing dispensary marketing strategies that increase average order value in order to protect
As dispensaries around the country begin shifting their businesses to online, pickup, or delivery-only platforms, retailers must also consider how to maintain loyalty engagement when stringent health regulations are discouraging personal interactions. Since the consumer experience is largely determined by the unique personalities that make up a dispensary, retailers should utilize creative cannabis marketing tools
COVID-19 Made Dispensary eCommerce Essential to Business When it comes to consumer habits, nothing is more prevalent or lucrative than online shopping. Mainstream marketing studies have shown that 2019 U.S. online retail sales reached approximately $365.2 billion and are projected to explode to nearly $600 billion by 2024. Customers are drawn to the convenience, personalization,