Dispensary Marketing Segmentation What if we told you that there’s a way to make text message marketing even more effective? That’s right. Text message marketing already boasts a whopping 98% open rate, but with targeted
As the cannabis market becomes more diversified and competitive, many established brands are seeking out more effective ways to engage new and returning customers in this new retail landscape. Although consumers have come to embrace
When it comes to running a business, it’s important that you understand your customers so that you’re able to cater to their exact needs. If you’re unable to understand your customers’ needs you could be
Did you know that studies have shown gaining a new customer is actually 5 to 25 times more expensive than retaining an existing one? On top of being cheaper, improving customer retention rates by just
Unlike mainstream consumer industries, cannabis retailers must navigate a myriad of constantly evolving marketing regulations in order to engage with customers. These unique restrictions often bar companies from directly interacting with potential customers and make
Text message marketing has become a staple of many dispensaries’ marketing strategies. With its 98% open rate and with 90% of messages being opened within the first 3 minutes of them being sent, if you
Existing state and federal regulations have made cannabis advertising and marketing unnecessarily cumbersome for consumer-facing cannabis companies. While mainstream brands are free to directly market their products to potential customers, cannabis companies are still barred
As the pandemic continues to challenge established retail practices and consumer behaviors across the country, dispensaries have adapted exceptionally well to this new normal by strategically leveraging dispensary technology. While several mainstream industries are struggling
At the risk of stating the obvious- the main purpose of marketing your dispensary is to have an increase in customer awareness and therefore a boost in sales. Other things, like connecting to the community,
When it comes to determining the most effective and legal way to communicate with cannabis customers, a dispensary text message marketing program has been proven to be the way to go. SMS Marketing may seem
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