Oregon Cannabis Retailers Maintain Loyalty Momentum During P...
Retail businesses have taken a substantial hit during COVID-19 shutdowns, but cannabis retailers in several states have mostly bucked this national trend. This is especially the case in Oregon, where springbig found that dispensary partners have experienced a 40% increase in both total spend and visits and a staggering 86% increase in loyalty reward redemptions
How Cannabis Retailers Can Overcome the Most Pressing Indust...
Every industry comes with its unique challenges, but there are few modern industries that experience as many operational and regulatory obstacles as cannabis retail. In the process of finding new and compliant ways to attract and retain customers, legal retailers often end up clashing with numerous pain points that hinder their organic growth. In this
5 Features Every Cannabis Retail Loyalty Program Needs
Did you know that studies have shown gaining a new customer is actually 5 to 25 times more expensive than retaining an existing one? On top of being cheaper, improving customer retention rates by just 5% has been shown to be able to boost profits up to 95%. But how can you gain more repeat
How to Build Dispensary Brand Loyalty During COVID-19
In this period of rapidly changing retail trends and practices, ingenuity is required to reach and retain loyal cannabis customers. We’ve previously mentioned thoughtful ways to increase customer engagement, but how can dispensaries adjust their loyalty programs to keep customers interested throughout the health crisis and beyond? Below are three ways to boost dispensary brand
Tips For Increasing Customer Engagement During COVID-19
As consumers across the country continue to shelter in place and stock up on their favorite cannabis products to get them through quarantine, several regional retailers have experienced noticeable upticks in customer engagement and retention in recent months. While this can be an unpredictable period for dispensaries, it is arguably more important than ever to
What Is Loyalty Active Engagement Rate and How Can Dispensar...
As dispensaries around the country begin shifting their businesses to online, pickup, or delivery-only platforms, retailers must also consider how to maintain loyalty engagement when stringent health regulations are discouraging personal interactions. Since the consumer experience is largely determined by the unique personalities that make up a dispensary, retailers should utilize creative cannabis marketing tools
How Should Cannabis Retailers Structure Their Dispensary Loy...
Rewards programs are a proven way to generate loyalty to your business – especially in the emerging cannabis market, where early customer engagement is key to long-term success. But not all dispensary brand loyalty programs are created equal. From a business perspective, it’s not enough to generate loyalty as a check-box item –retailers also have
Tips for Encouraging Dispensary Loyalty Program Enrollment
Essentials to an Attractive Dispensary Loyalty Program If you’re already running a dispensary loyalty and texting program for your cannabis business, you’re on the right track to increasing customer loyalty and spending, but it’s just the first step. Driving new and existing customers to enroll and actually participate is what really counts. Thankfully, there are
5 Smart Ways To Retain Your Customers
This Article Was Originally Published by Green Entrepreneur Why do so many companies focus on attaining more customers when giving more attention to their existing customers actually holds more long-term value? While customer acquisition is important, it’s often an uphill battle involving expense and experimentation. In the nascent cannabis industry, it’s even more essential
What is the Best Type of Dispensary Loyalty Program?
Loyalty Marketing Makes a Dispensary Stand Out As the cannabis industry continues to mature and become increasingly saturated, customers have a variety of dispensaries to choose from and it’s becoming difficult for a dispensary to stand out among the crowd with a unique customer engagement experience. People come in and shop once, then move on
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