Dispensary Loyalty Program Benefits In the cannabis industry today, as dispensaries compete for customer visits, dispensary loyalty programs have emerged as critical pieces of any successful dispensary marketing plan. Traditionally, loyalty programs are promoted by businesses across industries as a simple yet effective method to increase customer retention rates and reward existing customers. Since existing
How to Re-Engage Lost Dispensary Shoppers It feels like far too often, potential customers shopping at your dispensary – whether in-person or online – come close to making a purchase but seem to decide against it at the last moment. The customer’s reasons for not following through with the purchase are difficult to pin down.
Customer retention is extremely important, especially considering that as cannabis becomes more widely accepted and more dispensaries open their doors, there will be many more customers with a lot more choices. Making sure existing customers become loyal customers at your dispensary is a must. In fact, a 5% increase in customer retention rates can increase
Why Customer Loyalty Programs Work As cannabis prohibition continues to come to an end, new markets for cannabis businesses open every day. Medical marijuana dispensaries are going recreational, multi-state operators continue to expand, new brands are launching, and more potential customers are emerging. In this crowded space, dispensaries need a strong marketing strategy for both
As of late, the cannabis industry has been exploding, leading many to wonder if they should get it on all the fun. Who wouldn’t want to get in on an industry whose sales, according to recent studies, are projected to rise 40% in 2020 alone and near 34 billion by 2024? While a piece of
Here at springbig, we love talking about dispensary loyalty program best practices and how they can help you greatly improve your customer retention rates and sales. But apart from increasing retention, your cannabis loyalty program can do much more for you such as generate leads, provide leverage against the competition, and provide valuable customer data.
Who said that loyalty programs were only for dispensaries? Loyalty programs have been growing in popularity in the cannabis industry and have proven their ability to drive sales and increase the percentage of customers that are considered repeat customers. But how do they do this? What is it about loyalty rewards programs that makes them
How are you marketing to your customers? Are you utilizing social media marketing, content marketing, or digital ads in your marketing strategy? You should be – but everyone is using these tactics. To grab your customers’ attention you’ll need to do more than that. You’ll need to give them a reason to come in addition
Trying to find something that will give your dispensary marketing strategy the advantage it needs to help you stand out amongst your competition and boost your ROI? Maybe instead of looking for more channels to bring customers into your store you should be looking for more ways to keep customers coming back. Just a simple
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