Canada
How to Run a Cannabis Loyalty Program In Canada

Customer retention is extremely important, especially considering the fact that as cannabis becomes more widely accepted and more dispensaries open their doors, there will be a lot more customers with a lot more choices and churn can pose a huge risk to achieving business goals in the cannabis industry. Making sure existing customers become loyal

Cannabis Loyalty Programs: Reward Your Regulars

Why Customer Loyalty Programs Work As cannabis prohibition continues to come to an end, new markets for cannabis businesses open every day. Medical marijuana dispensaries are going recreational, multi-state operators continue to expand, new brands are launching, and more potential customers are emerging. In this crowded space, dispensaries need a strong marketing strategy for both

Opening a Cannabis Dispensary: Business Plan

As of late, the cannabis industry has been exploding, leading many to wonder if they should get it on all the fun. Who wouldn’t want to get in on an industry whose sales, according to recent studies, are projected to rise 40% in 2020 alone and near 34 billion by 2024? While a piece of

advertising with springbig
Why the biggest California cannabis brands advertise with springbig

Why do the biggest brands in CA like Kiva, Wyld, Cann, CannaCraft, and Indus all use springbig? The short answer: springbig has the first digital ad network dedicated to brands called Brands by springbig. But that’s not it. Springbig also has the marketing tools brands need to push their brand and stay compliant while doing

loyalty program does more
How cannabis dispensary loyalty programs do more than increase retenti...

Here at springbig, we love talking about dispensary loyalty program best practices and how they can help you greatly improve your customer retention rates and sales. But apart from increasing retention, your cannabis loyalty program can do much more for you such as generate leads, provide leverage against the competition, and provide valuable customer data.

brands
Cannabis Loyalty Programs Aren’t Just for Dispensaries. Brands C...

Who said that loyalty programs were only for dispensaries? Loyalty programs have been growing in popularity in the cannabis industry and have proven their ability to drive sales and increase the percentage of customers that are considered repeat customers. But how do they do this? What is it about loyalty rewards programs that makes them

reward program
5 promotional ideas for your dispensary rewards program

How are you marketing to your customers? Are you utilizing social media marketing, content marketing, or digital ads in your marketing strategy? You should be – but everyone is using these tactics. To grab your customers’ attention you’ll need to do more than that. You’ll need to give them a reason to come in addition

dispensary foot traffic
Why Dispensary Loyalty Programs are More Important than Ever

Trying to find something that will give your dispensary marketing strategy the advantage it needs to help you stand out amongst your competition and boost your ROI? Maybe instead of looking for more channels to bring customers into your store you should be looking for more ways to keep customers coming back. Just a simple

maintain loyalty
Oregon Cannabis Retailers Maintain Loyalty Momentum During Pandemic

Retail businesses have taken a substantial hit during COVID-19 shutdowns, but cannabis retailers in several states have mostly bucked this national trend. This is especially the case in Oregon, where springbig found that dispensary partners have experienced a 40% increase in both total spend and visits and a staggering 86% increase in loyalty reward redemptions

common mistakes
How Cannabis Retailers Can Overcome the Most Pressing Industry Pain Po...

Every industry comes with its unique challenges, but there are few modern industries that experience as many operational and regulatory obstacles as cannabis retail. In the process of finding new and compliant ways to attract and retain customers, legal retailers often end up clashing with numerous pain points that hinder their organic growth. In this

increase retention, boost revenue, build customer loyalty, & create smarter marketing campaigns.

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