Dispensary marketing ideas Marketing in the cannabis industry is unlike any other space. Between nearly all of its development occurring in the last decade and the many layers of regulations cannabis businesses are subject to, cannabis marketing requires constant innovation and careful consideration. While only one piece of cannabis marketing, dispensary marketing is an especially
Why Customer Loyalty Programs Work As cannabis prohibition continues to come to an end, new markets for cannabis businesses open every day. Medical marijuana dispensaries are going recreational, multi-state operators continue to expand, new brands are launching, and more potential customers are emerging. In this crowded space, dispensaries need a strong marketing strategy for both
Looking to boost sales, separate yourself from the competition, and increase customer retention? Then rewarding your customers is essential. In rewarding your customers, you’ll want to do more than just throw them a couple of points here and there, you need to actually reward them. But what kinds of rewards should you be giving them?
How are you marketing to your customers? Are you utilizing social media marketing, content marketing, or digital ads in your marketing strategy? You should be – but everyone is using these tactics. To grab your customers’ attention you’ll need to do more than that. You’ll need to give them a reason to come in addition
The past couple of months have been an incredibly volatile period for businesses spanning every industry. A patchwork of city regulations has resulted in sudden store closures and travel restrictions and has drastically impacted the futures of companies around the country and the world. The cannabis industry is no exception. Cannabis dispensaries have been permitted
Dispensary loyalty programs are one of the best tools for businesses to keep customers engaged and encourage spending. When it comes to the cannabis industry specifically, Headset found that loyalty customers spend about 35% more per basket and buy more products than non-loyalty customers. Given that 80% of future revenue will come from just 20%
managing marijuana loyalty rewards There is a ton of data out there about how instrumental a rewards program can be for successful cannabis dispensaries. Central to the concept of a loyalty program is exclusive access to sales, discounts, and special offers to earn rewards. But some business owners don’t fully understand why these programs matter.
It doesn’t take a rocket scientist to understand why leveraging social media to highlight your dispensary loyalty rewards program is a good idea. Simply put, platforms like Facebook, Twitter, and Instagram dominate the internet these days, and it is a losing battle trying to build a brand without them. On the other hand, the cannabis
why loyal fans are important for your cannabis CRM Loyalty is a highly regarded trait in almost every setting and appreciated in as many cultures. You hear stories about a king’s loyal adviser or your grandpa’s loyal boyhood dog, but what about Bob from Dallas who hasn’t changed his monthly order from your dispensary in
loyalty is its own reward We know by now that customers in cannabis retail stores have come to expect loyalty programs, but how are the results actually stacking up in terms of profit? Recent data provided by SpringBig is revealing the impact of loyalty programs on cannabis retail store customer traffic. “Smart campaigns that drive