Why Customer Loyalty Programs Work As cannabis prohibition continues to come to an end, new markets for cannabis businesses open every day. Medical marijuana dispensaries are going recreational, multi-state operators continue to expand, new brands are launching, and more potential customers are emerging. In this crowded space, dispensaries need a strong marketing strategy for both
managing marijuana loyalty rewards There is a ton of data out there about how instrumental a rewards program can be for successful cannabis dispensaries. Central to the concept of a loyalty program is exclusive access to sales, discounts, and special offers to earn rewards. But some business owners don’t fully understand why these programs matter.